![]() ![]() While there’s tension between these two goals, expert copywriting can help bring audiences together to assure a forward-march toward an exciting future of endless possibilities.Ĭonsider any third grade classroom in America: kids are more apt to discuss what their avatars are wearing than what they themselves put on this morning. On the other, Roblox is still a VR gaming platform dedicated to fun. On the one hand, Roblox needs to present itself as a company that should be taken seriously by investors. But below, they reinforce the sense of creativity that first captured fans’ attention: “ We don’t make Roblox. ![]() Look at the top banner on their “About Us” page: “Reimagining the way people come together.” Rhetoric like that is common among tech companies, but it might seem outsized for a company whose product is basically a digital version of Lego blocks married to an MMORPG. Roblox’s journey is unexpected, but these days, they’re leveraging web copy to build investor confidence-while trying to avoid sacrificing their essential consumer base. How does a VR gaming company go from a virtual playground for kids to one of US News and World Report’s “7 Best Virtual Reality Stocks to Buy Now”?
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